Alrowad IT hosts e-Commerce pitch-off

Thursday, April 11, 2019

Part of its support to technology startups in the region, Al Rowad IT Systems sponsored and hosted the e-Commerce pitch-of challenge during its participation in Seamless Middle East conference and exhibition.

The competing startups presented their technology solutions to a panel of judges that included Patrick Osta, Chief Executive of Al Rowad IT Solutions, Yasser El-Dahmy, Head of e-Commerce Egypt and North Africa at Reckitt Benckiser, David Quaife, Managing Director of Practicology MENA and John Tsioris, CEO of InstaShop. NoQ won the pitch-off.


The solutions enables retailers to offer a “Scan & Leave” shopping experience by ensuring that theft is prevented. The process involves the use of QR codes and RFID tags to create a seamless checkout solution. The technology used in the process has been tested and the application is currently in the beta stage.